Aligned Analytics
The Pulse · Tideline Coffee Co.
Square POS QuickBooks DoorDash
Synced 3 min ago

One shop. Every number that decides whether you make money.

You're behind the espresso machine, not a spreadsheet — so the important stuff comes to you. Below is what your POS already collects but never shows you together: what oat milk actually costs you per drink, which channel quietly eats your margin, and when you're overstaffed for the actual foot traffic.

Period
☀️
Daily Flashdelivered to your phone, 6:00 AM
This morning
Morning! Here's how Tideline Coffee Co. did yesterday:
Sales landed at $1,520up 4% vs. last Tuesday. Labor ran 35% of sales (a little heavy for a Tuesday). Beverage & food cost held at 29%.
⚡ Heads up: your oat milk latte is the #1 seller, but nets barely half what a cold brew does after real milk cost — worth a look.
Forecast for today: ~$1,690 · clear skies, no local events.
Net Profit (last 30 days)
$0
0% margin
after food, labor & overhead — the number you actually keep
Total Sales
$0

Where Every Dollar Goes Toast + QuickBooks, stitched

0%yours to keep
Product cost 0%
Labor 0%
Overhead 0%
Profit 0%

What Each Channel Actually Nets You last 30 days

⚠️ DoorDash + UberEats are ~26% of your sales but only ~9% of your margin contribution. After their commissions stack on top of milk and cup cost, those orders barely clear — before you've paid a single barista. This is the leak nobody sees, because the fees live in a different app than the sales.

Sales by Hour vs. Staffing typical weekday

On pace
Overstaffed for the volume
Understaffed at peak

Leaks We Found This Week

🥛
Oat & almond milk waste from over-ordering
Order to actual sales pace instead of a fixed weekly par
+$390/mo
🧂
Alt-milk upcharge doesn't cover real cost
+$0.30 on non-dairy modifiers — still under every chain nearby
+$310/mo
💌
47 loyalty regulars have gone quiet (14+ days)
Automated win-back offer, sent once, no discount stacking
+$260/mo
Found in one week, no new customers needed+$960/mo

Popular ≠ Profitable what your POS can't tell you on its own

ItemSold (30d)Menu priceMarginVerdict
Oat Milk Latte (16oz)620$6.2518%Reprice
Cappuccino (12oz)310$5.0034%Hold
Cold Brew (16oz)540$5.5052%Star
Drip Coffee (12oz)480$3.2561%Star
Blueberry Muffin260$4.2558%Push it
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